Just when I thought I had BB, CC and even DD creams mastered, here come EE creams. If the alphabet creams have you feeling a little confused, here’s the deal on the latest cream that will be hitting the markets this March.
Women’s Wear Daily is reporting that “extra exfoliation” cream (EE cream) is set to hit the market courtesy of Previse Skincare this March. The potion, called EE MarineGranules, is technically a “botanical-based marine mousse” which is added to a cleanser for more exfoliation. The product aims to take back some of the exfoliation market cornered by Clarisonic. It will retail for $40 and contain ingredients like oatmeal, bamboo stem powder, marine algae extract and jojoba beads.
As for whether EE cream will have an impact like BB creams have, we’ll just have to wait and see. But if your brain is spinning with all these letters, a little refresher:
BB creams (short for blemish balms) were the first to hit the shelves, and provide coverage like a foundation, but with extra benefits like SPF or anti-aging properties.
CC creams came next (color correcting), and have all the good stuff in BB creams, plus ingredients to help reduce redness.
Then it was DD creams— the daily defense, or dynamic do-all. This cream is intended to decrease the appearance of pores, provide coverage, even out skin tone and, well, do it all. [via ELLE]
I guess we’ll have to wait and see how EE creams will be received once the product is available! (I’m personally wondering what FF cream is going to be called!)
What do you think about alphabet creams?