What is it? Tarte's EmphasEYES™ Aqua-Gel Eyeliner is "a revolutionary long-wearing eye liner that contains intensely rich mineral pigments in a 50% water concentration. This revolutionary EmphasEYES™ Aqua-Gel Eyeliner captures the high-pigment concentration and staying power of a gel pot in an effortless pencil, no brush required!
Even more unique is the proprietary formula which suspends rich mineral pigments in a 50% water concentration. By a process of hydrous pigmentation, cooling and refreshing pure water absorbs into the skin to hydrate and replenish the delicate eye area, leaving behind an intense, long-wearing, and pigment-rich color. Fortified with vitamin E, cucumber, and aloe this soothing Aqua-Gel Eyeliner maintains moisture balance in the skin while treating with healing free-radical fighters." Available in 8 shades at Sephora and Ulta for $18.00.