A while ago, I tried one of Curve's new lineups, "Soul", and instantly fell in love with it.
I've read tons of great reviews on this scent. It's made from a bunch of good stuff, like green apple and bamboo, lavender, bergamot, sandalwood, and various various other spiffy-sounding scents. It has a great initial scent, and it lasts a good 8-10 hours on average. Curve Soul is especially known for it's clean, fresh scent, and isn't too strong or overwhelming, yet still has a very distinguished, musky smell.
There's also a version of it for women:
Men and women, have you tried Curve Soul?